Product
Design
User Experience Design Case Study
Paragon One
My Role:
Design Manager
2016-2018
Design Process
Map out minimal features
Building Minimal Variable product -through meetings with CTO and Developer team, we prioritized core features for the product roadmap.
Research and build & revise
Through the study of existing learning platforms (tutoring, E-Bootcamp, MOOC system, and consulting platform). I sketched out some paper prototypes and test with people to get a final version.
Test with users & collect data
We collected data from users (students & advisors, potential users, and internal staff activities and data to plan changes.
Design Process
What did we learn from Site V1 and Site V1.5 (2016-2017)
Using Google Analytics, MixPanel, and InstaPage (a landing page builder), I collected the site conversion from April 2017- to Sep 2017. I developed a usability test, which was implemented by my design intern. Together we discovered that two of the free product pages, Ask for free career advice & Take a free career assessment, were both getting a decent amount of attraction but were not converting.
What did the users value the most?
Information from face-to-face interviews and website walkthroughs with four current program alumni, Alan W, Phil G, Vera C, and Merry H.
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A good student success rate.
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The companies of the advisers, and having advisors from their selected industry
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Knowing what service we offer and the price of the product price early in their viewing
Define User & User needs
Matchmaking students, coaches, and companies
Sitemap & Information Structure redesign
Old Sitemap & content analysis
Final Mockup (2017.04)
Version 2.0
Final Mockup (2017.04)
Version 2.0
Final Mockup (2017.04)
Version 2.0
Final Mockup (2017.04)
Version 2.0
V2 Sitemap
Get rid of low conversion products/pages "Ask a question" and "take an assessment"
How to pop?
After research and meetings, our team decided to emphasize our advisor network and to promote our unique personalized coaching method.
Low-fi Wireframe with Balsamiq
The new-look
Advisors & Job Seekers coaching platform
Advisors & Job Seekers coaching platform
Goal:
1. Have a good onboarding & Matching selection of advisors
2. Provided valuable content for onboard students.
3. Open up to the site visitor for free as a lead generation tool.
Final Mockup (2017.04)
Version 2.0
Main tasks:
1. View coaching plan
2. Get scheduled with a coach
3. Access coaching video chat & content
Job seeker User flow
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Industry advise and career exploration.
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1-1 consulting time or help (troubleshooting) offline, online, privately, or in a group.
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Better personal branding.
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Job assistance (referral, sourcing, applying, tips on job hunting).
Showcase
Coaching plan
&Schedule
Result:
Efficiency for the company: Career plan generation time cost from 55-min per plan cut to 7-min per student
Version 1.0 mockup
The site is live.
