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User Experience Design Case Study

Paragon One

My Role:
Design Manager

Design Process

Map out minimal features


Building Minimal Variable product -through meetings with CTO and Developer team, we prioritized core features for the product roadmap.



Research and build & revise


Through the study of existing learning platforms (tutoring, E-Bootcamp, MOOC system, and consulting platform). I sketched out some paper prototypes and test with people to get a final version.



Test with users & collect data


We collected data from users (students & advisors, potential users, and internal staff activities and data to plan changes. 



Design Process ​

What did we learn from Site V1 and Site V1.5 (2016-2017)


Using Google Analytics, MixPanel, and InstaPage (a landing page builder), I collected the site conversion from April 2017- to Sep 2017. I developed a usability test, which was implemented by my design intern. Together we discovered that two of the free product pages, Ask for free career advice & Take a free career assessment, were both getting a decent amount of attraction but were not converting.

What did the users value the most?

Information from face-to-face interviews and website walkthroughs with four current program alumni, Alan W, Phil G, Vera C, and Merry H. 

  • A good student success rate.

  • The companies of the advisers, and having advisors from their selected  industry

  • Knowing what service we offer and the price of the product price early in their viewing 


Define User & User needs

Matchmaking students, coaches, and companies

A user relationship info graphic

Sitemap & Information Structure redesign

Old Sitemap & content analysis

Final Mockup (2017.04)

Version 2.0

Final Mockup (2017.04)

Version 2.0

Final Mockup (2017.04)

Version 2.0

Final Mockup (2017.04)

Version 2.0

V2 Sitemap

Get rid of low conversion products/pages "Ask a question" and "take an assessment" 

How to pop?

After research and meetings, our team decided to emphasize our advisor network and to promote our unique personalized coaching method.

Low-fi Wireframe with Balsamiq

The new-look

Advisors & Job Seekers coaching platform

Advisors & Job Seekers coaching platform
1. Have a good onboarding & Matching selection of advisors
2. Provided valuable content for onboard students.
3. Open up to the site visitor for free as a lead generation tool.

Final Mockup (2017.04)
Version 2.0

Main tasks:
1. View coaching plan
2. Get scheduled with a coach
3. Access coaching video chat & content 

Job seeker User flow

  1. Industry advise and career exploration.

  2. 1-1 consulting time or help (troubleshooting) offline, online, privately, or in a group.

  3. Better personal branding.

  4. Job assistance (referral, sourcing, applying, tips on job hunting).


Coaching plan


Efficiency for the company: Career plan generation time cost from 55-min per plan cut to 7-min per student

Version 1.0 mockup

The site is live.


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