UX | UI Case Study
A project management software for
professionals who care about working
between teams and clients
The unsolved problems
Rethinking a Project Management Application
The most successful project management web apps on the market are Asana and Basecamp. Despite their success, they are not suit for all audiences.
A multi-device project management software that keeps clients and partners on track and informed. Giving users total control over what information collaborators and clients will receive.
Best suited for small and medium-sized companies, freelancers, or individual
contributors who want to have task and client management in the same app.
Developing Taskly's priorities
As a start, I researched the current project management tech landscape, focused on Asana and Basecamp, and included a third potential threat in my analysis: Jira
I relied on forums, publications, user feedback on iTunes, Facebook groups, and independent reviews, to gather as much information as possible on our competitors.
What else is out there?
I mapped them extensively to highlight details on:
Core Business: products and pricing
Marketing Strategies and Target Market Competitive Advantage
Brand voice and content
Functionalities: UX/UI Design
Mac/Windows compatibility, offline and mobile support
Opportunities and threats
Lighting the blindspots: assessing strenghts and weaknesses of our competitors
Through a batch of interviews and contextual research, I pinned down the three main user profiles we would cater to:
Professionals in medium-sized companies: limited team members but many tasks and projects running
Freelancers working with several clients
Professionals in small companies: limited budgets, many team members covering small tasks, not-tech-savvy
Who will use this app?
1) Not enough focus on clients related to the tasks.
2) Lack of visual presentation of project and task.
3) Lack of customized project tracking report and analysis.
4) Information overload. Hard to locate important tasks.
1) Network Management
Providing clients, and co-workers, with potential clients management, integrating profiles, contacts, meetings, and tasks
2) Visual Representation
Enhance project overview presentation with task chart and timeline.
3) Customized Report & Dashboard
Add customized project reports; provide different templates, reports, analyses to fulfill different business needs.
4) Information Filter
Keyword & key people customized setting, enhance flexibility in searching.