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Analyze 

Visionary

Strategize    

Extensive experience spanning all phases of the design process, from concept to execution. Hands-on experience in user-centered design, design management, systems, and design thinking.
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About
How I Design

About me

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Right now

The last two years, I'm deep in the world of intelligence & analytics at CommerceIQ, an industry unicorn. When I'm not working full-time, I run my design & dev agency, MockGrid, where I get to design amazing SaaS and consumer products.

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Previous Experience

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I've been in the product design game for nearly a decade now—time flies when you're having fun! ​2020 to End of 2021, I co-founded Taffi, a fashion tech startup evaluated at over $11MM, where I was the go-to person for all things product and design.

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From 2018 to 2020, I was the sr. design lead at HubHaus, a real-estate tech company backed by General Catalyst & Social Capital where I made tenant experience & property management look good.  Starting from 2016, I managed the digital marketing and growth design team at Paragon One (YC W18, now Extern), Plus, I've had the pleasure of consulting for over 25 digital products and brands.

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Education

I hold an MFA in Visual Art from the San Francisco Art Institute and a BA in Advertising Design from Shenzhen University. 

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Fun

When I'm not in design mode, you can find me getting lost in nature with my border collie, sailing, taking epic RV trips, writing sci-fi stories, or exploring new countries (60+ and counting). If you’re into any of these things or just want to chat, hit me up!

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How I Design

How I Design

​Analytical & Technical 

Gathering qualitative and quantitative data of end-users. Considering technical restrictions and timelines.

Along with solid practices in product, and growth, I lead the best craft of design and enable design collaboration between executives and cross-functional teams.  
User-centric & Business Focused

Balancing user and stakeholders' voices. I think about the big picture and can help others connect their work to business strategy through effective

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Creative & Aesthetic

Creating visual languages for the product which communicates core brand values to achieve a complete experience

Contact

Create with me

Design
Projects

Product Strategy, UX Design, Visual Design, Product Design, and Branding. 

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"Her designs are incredible, and she's great at collaborating with teams to design what fits the needs of the business."
Shruti Merchant                                                                  Head of Product, Google
"She strategized and led our most successful products that directly impacted our company's vision and revenues."
Scarlet Marquette, Ph.D. Havard                            Relations Manager, Amazon
"She is all that you want in a Design Mgr....what stood out to me most was her strategic thinking and empathy."
Alice Shin                                                                   Coach Manager, WeWork
"... an extremely high performer, who was able to expand her role to meet the vision of the company."
Nico Giraldo                                                                           CEO, Opitas Inc.
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