Extensive experience spanning all phases of the design process, from concept to execution. Hands-on experience in user-centered design, design management, systems, and design thinking.
I am a design partner of MockGrid, a California-based experience design & dev firm, and designing for multiple industry-leading saas companies. prior to that, I led product and design for Taffi, a data-driven fashion tech company.
I led the digital marketing and growth design team for Paragon One, a career-focused online education company backed by YC.
I have consulted for more than 20 digital products and brands in various industries. I've also taught design and creative direction in New York and China workshops.
MFA in Visual Art at the San Francisco Art Institute and B.A in Advertising Design at Shenzhen University.
Things I love
Getting lost in nature with my border collie, writing sci-fi stories, and exploring new countries (50+ and counting) to get inspiration and further fuel my creativity, so if you're also into any of these, feel free to reach out.
How I Design
How I Design
Analytical & Technical
Gathering qualitative and quantitative data of end-users. Considering technical restrictions and timelines.
Along with solid practices in product, and growth, I lead the best craft of design and enable design collaboration between executives and cross-functional teams.
User-centric & Business Focused
Balancing user and stakeholders' voices. I think about the big picture and can help others connect their work to business strategy through effective
Creative & Aesthetic
Creating visual languages for the product which communicates core brand values to achieve a complete experience